2023: Year in Review

January 24, 2024

2023 was a watershed year for us, but we are only in this position because of our customers and supporters who have help us achieve what we did last year.

We are also grateful for the support of our families, without whom none of this is possible.


While we understand there are still things we need to work on, we’d like to reflect on some of the wins during the calendar year.

Whitney and Lisa

1 - Team

By the end of the year, the team had grown to three. We are blessed to have Whitney and Lisa on board and thank them for their contribution last year.

2 - Continuous Improvement

We are constantly striving to improve our business. We graduated from the Entrepreneurial Business School Entrepreneurial University Program and are now undertaking further development with a Cert IV at TAFE Qld and Workforce Planning. 

Entrepreneurial Business School
Organisations We Have Supported

Here’s a selection of organisations we have supported in 2023.

3 - Community

We are committed to supporting relevant community initiatives. We set aside funds from every invoice and direct them to support community organisations. Our financial community contribution in 2023 was approximately 1.5% of our sales turnover. Additionally, Stewart our Director has donated countless hours supporting the Australian Institute of Food Science and Technology through participation on various committees and through its mentoring program.

4 - Business

We finished the year strongly setting consecutive sales records and over 130% growth on the previous calendar year. We exported our services for the first time. We helped over 18 customers grow their business through our NPD, food safety and food labelling services.

If you would like to see our full range of services please check out the services page of this website.


Once again we are grateful for the year just past, and look forward to helping your food business more in 2024.

International Locations
Stewart Eddie

About the Author:

Stewart Eddie (Bapp Sc Food Science & Technology) is Director and Principal Food Tech at ASKAFOODTECH PTY LTD; a food technology consulting company that inspires, educates, and serves food producers with an ambition to grow and manage risk. Living with a severe food allergy and being a food technologist, Stewart is uniquely placed to help your food manufacturing business with your allergen management planning. If you would like more information on the services that ASKAFOODTECH PTY LTD can provide, please contact us.

February 18, 2026
The "Back to Work" rush of January 2026 feels fundamentally different for the Australian food industry. While the start of the year is usually a time for blue-sky dreaming and bold new concepts, this year, the focus is grounded in a high-stakes reality: Precision and Accountability. As we move into Q1, the winners in the market will be those who successfully balance AI-driven innovation with absolute regulatory integrity. At ASKAFOODTECH, we’re seeing four critical pillars that every food business must navigate to ensure their 2026 is defined by growth, not litigation. 1. The PEAL Final Deadline: February 25, 2026 If you have older stock sitting in a warehouse or on a retail shelf, the clock isn’t just ticking, it’s about to strike midnight. February 25, 2026 , marks the absolute end of the two-year "stock-in-trade" period for Plain English Allergen Labelling (PEAL). After this date, the transition is over. Every single product sold in Australia must strictly adhere to the new bolding and naming conventions. We are currently helping clients identify "hidden traps" in their inventory, such as: Terminology Errors: Ensuring "soy" is used instead of "lecithin" and specific tree nuts (like "almond" or "cashew") are named individually. Formatting Fails: Confirming the Contains summary statement is in the same field of view and bolded correctly. The Risk: After February 25, non-compliant stock is a target for mandatory recalls and consumer protection action. Now is the time for a final label audit.
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Assorted protein including eggs on the table to explain mandatory food allergens.
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